Chris Dawes is in conversation with Optimum’s Accounts Director, Michael Blaken, as they look at when and how to use business plans, how they should be done more than once (even for established businesses), could be granular for each revenue stream, don’t need to as complicated and scary as often perceived to still be helpful, and can even be assisted with by Optimum.
Read more about business plans, including creating and implementing them, in our recent post ‘Beyond the business plan‘.
